HP Campus Reseller Campaign

[ Art Direction • Branding • UX • Digital • Print ]

The goal of this campaign was to promote HP computers in college university bookstores across the nation as well as educate store employees on the various devices. I created training materials for store employees to educate and excite them about the products and in-store campaign. I also designed interactive POP displays and elements to be arranged and handed out on the floor. The branded campaign was composed of hand-drawn illustrations that resonate and speak to college students.