HP SMB Promotions Email Campaign

[ Art Direction • Branding • Digital ]

I had the opportunity to redesign HP's Small and Medium business e-mail campaign. At the time, the emails were completely static, (see first image) I was able to make them fully dynamic (see following images). Not only did I design each email within the new campaign, but I also coded the html, rich text and plain text versions and applied custom omniture tags to each url.

The new campaign resulted in increased click-through rates over 2x and engagement by 65%. It also won a  2010 Business Marketing Association (BMA) Gold Tower Award and a 2010 MarketingSherpa Award.